So it blocks 'third party' ads, the ones that come from ad exchanges and follow you around the Web, say, from Amazon to Facebook to CNET, but will allow 'first party' ads.

Why use a browser that treats you like one?' it asks consumers. (Google reaped some $136 billion in revenue in 2018.) The browser connects you to the Google search engine, YouTube, Maps and other cash machines from the Google empire.īrave has a different idea. And they won't pay you to watch what Brave hopes are less evasive ads.Ĭhrome is the windows to the Internet from Google, which makes its money by selling targeted ads. In just three hours of using it, Brave told me that 10 trackers had been blocked, along with 887 ads.Īpple's Safari and Mozilla's Firefox also claim to be vigilant in terms of blocking trackers and ads, but they're not as vocal as Brave is in showing you the results. I downloaded the alternative Brave browser Friday, which is aimed at those of us who aren't cool with having our privacy invaded.

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